Simulation and the branded city

Jean Baurdilard


A French philosopher wrote about public spaces investigating reality and imagination. In this famous writing, he argues that we live in the age of simulation, he describes Disneyland as a static image, or simulacra.What is a Simulacra? Recreation or imitation of a real-life experience investigate in shopping malls.


  • LOLS to recreate a specific moment and test things out; recreating the surface of the moon to practice the landing.
  • Nasa simulates astronaut’s training and the feeling of loading. It simulates, but it still allows you to feel.
  • Flight simulator that is used for pilot’s training for possible obstacles, gloves: It’s a starting point to train the astronauts and pilots. It was developed into video games, into the idea of creating the experience of serving a different reality to escape.
  •  The Eden Project; Imitates tropical or Mediterranean environments such as, rain forests, amazons, and some parts of Australia. They are combining different forests, blurring the idea of reality. Children would like to visit and experience this idea.
  • Safari parks, simulations of nature, the real is no longer interesting –Baudrillard. “In place of an imagination of a world of bounded places we are now presented with a world of flows. Instead of isolated identities, an understanding of the spatial as relational through connections. The very word ‘globalisation’ implies a recognition of spatiality” (Massey, 2005: 81).[1]
  • Death Valley, simulating the idea of zoos, the menu and merchandizing products that guides you through a different world.Essentially, you won’t know what reality is anymore, Ritzer argues that these simulations could be even more spectacular
    Examples, which compare to the idea of “Disneylization”  The real and the unreal have become blurred nowadays;
    we have no idea anymore of any reality. We have a fake Eiffel Tower in Las Vegas, which gives us the same experience as the real one in Paris, with this process, we lose the idea of a reality.

Baudrillad says that Disney land is presented as imaginary. Essentially, he is saying that what makes Disney Land, Los Angeles, interesting is that it is real. Simulacra is fake, pretending to be something else. The Los Angeles that surrounds Disney Land is fake; people are driving to see this “fake” park.

Putting computers that store memories in humans is an example of Simulacra. Symmetrical to a person or object, understand the fake Hollywood environment, where Botox is becoming the trend. People are trying to be something they are not and lost the idea of reality. Simulations are even present on social media, even Facebook, a friendly social media platform, contained aggressive content this year.

Baudrillard, Jean. Simulations. New York City, NY, U.S.A.: Semiotext(e), 1983. Print.
Kimberly (2011) Slide Share. Available at: (Accessed: 5 December 2016).

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