McDonaldization

McDonaldization

Cultural Homogenization

mcd
The idea of American products is being introduced to the American society is

claiming that McDonalds is taking over the world. It picks up the idea of the American dream as an autonomy as preservation of identity. Represents the idea of the American dream and it controls and changes the society in a very negative way. Coca cola is famous for having the system for making their way there, you can find it anywhere in the world.

What we eat is unhealthy, and thus it causes a very high production of trash that comes along with it. McDonaldization can be viewed as leading inefficiency: Workers are judged by how fast they are instead of the content of the work, which can completely degrade the level of quality.

The main aspects that shapes McDonaldization are:

  • Efficiency
  • Predictability
  • Calculability: Quantity equals quality
  • Control over customers and employer’s uniforms replacement of human by non-human technology

Companies have also began finding methods of increasing the number of customers while also decreasing the number of customers staying in place for a long period. Some examples of this are some places designed in a way where you leave straight away (domino’s pizza), and McDonald’s interior design colors makes you feel uncomfortable. you wouldn’t want to stay more than an hour; the seats are backless

Famous for the employees judged by the customers. amount of food, emphasize the uniform is an aspect of the McDonaldization, serving as to control the staff. It doesn’t matter if the chicken gets sick, because famer don’t want to talk to the company in fear of being hurt.

Ritzer, George. The Mcdonaldization of Society. Thousand Oaks, CA: Pine Forge, 2000. Print.

 Darell, R. (2010) McCreepy Ronald McDonald pictures – I’m not lovin it. Available at: http://www.bitrebels.com/design/mccreepy-ronald-mcdonald-pictures-im-not-lovin-it/ (Accessed: 5 December 2016).

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s